Glossary

What is a brand kit?

Definition

A brand kit is a saved set of visual assets — logo, colors, fonts, intro/outro and caption styles — that a video tool applies automatically, so every video a team exports looks on-brand without manual design work.

Why brand kits matter at scale

One video can be styled by hand. A library of fifty help-center and onboarding videos, made by different people, stays consistent only when the styling is applied by the tool from a shared kit rather than by each creator.

Related terms

See it in practice

Explaino turns one screen recording into a narrated how-to video, a step-by-step article and translations.

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