Definition
Video localization is adapting a video for another language and market: translating the voiceover, captions and on-screen text, and adjusting examples, units and references so it feels native to local viewers.
Translation changes the words. Localization also changes what doesn't fit the market: dates, currencies, examples and tone.
Subtitles are cheaper; dubbing (translated voiceover) is better for tutorials, where viewers must watch the screen instead of reading.
Explaino turns one screen recording into a narrated how-to video, a step-by-step article and translations.
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