Subtitles vs. dubbing
Subtitles are fine for short social videos and audiences used to reading along. For software tutorials, dubbing usually works better: viewers need their eyes on the screen to follow clicks, so reading subtitles at the same time is hard.
AI dubbing has made this affordable. Instead of hiring a voice actor per language, you generate a voiceover from the translated script and keep the original visuals.
Quality checklist
Before publishing a translated video, check these points.
- Product and feature names are consistent and untranslated where they should be.
- Numbers, dates and currencies follow local format.
- The voice says the action as it happens on screen.
- Captions don't cover important UI.
- A native speaker has watched it once.