When a cloned voice beats a stock AI voice
Stock AI voices are excellent for help centers where consistency matters more than identity. A cloned voice earns its place when the person matters: founder-led demos, a DevRel engineer's tutorials, a course where learners know the instructor. You get the trust of a familiar voice with the economics of AI narration — edit the script, regenerate the audio, never re-book a recording session.
Consent and ethics, briefly
Only clone voices with explicit permission, keep a record of that consent, and disclose AI narration where your audience would expect to know. Within a company, treat a teammate's voice like their photo: usable with permission, never without.
- Clone your own voice freely; anyone else's requires written consent.
- Remove clones when an employee leaves, as you would their headshot.
- Check your tool's policy — reputable tools verify consent at creation.