Why pair every video with an article
Video shows the flow; text is scannable, searchable and translatable. Support teams find that an article answers the 'what was step 4 again?' follow-up that video alone generates, and search engines index the text far more reliably than the video.
Keeping them paired also keeps them accurate: when the UI changes, you re-record once and regenerate both, instead of updating a video and a separately-written doc that have drifted apart.
What good step-by-step articles have in common
Reviewing strong help centers, a consistent pattern appears:
- Numbered steps that each contain exactly one action.
- A screenshot per step with the control visually highlighted.
- Bold UI names that match the product exactly ('click Export', not 'click the export option').
- A stated outcome at the end so readers can verify they succeeded.