How explainer videos are used
Companies put explainer videos on homepages, landing pages and in sales emails to help a visitor understand the offer quickly. Internally, HR and operations teams use them to explain policies and processes.
Types of explainer video
The format depends on what you need to show.
- Animated: illustrations or motion graphics, good for abstract ideas.
- Screen-recorded: the real software in use, good for SaaS and internal tools.
- Presenter: a person on camera, good for trust and personality.
- Hybrid: a short animated hook followed by a product walkthrough.