What drives the price
Five factors explain most of the difference between quotes.
- Length: most providers price per finished minute.
- Style: custom illustration and character animation take the most hours.
- Script and strategy: writing the message is real work and often billed separately.
- Voice: professional voice actors charge per word or per minute, per language.
- Revisions and updates: every round of changes adds cost, and product UIs change often.
Agency vs. freelancer vs. AI tool
An agency gives you strategy, scripting and polish with the least effort from your team, at the highest price and the slowest turnaround. A freelancer can be good value if you write a clear brief and manage the project yourself.
An AI video tool shifts the work to a subscription and your own time. For software explainers this is often the best fit, because the source is your real product: you record it, and the tool adds a natural voiceover, smart zoom, captions and translation. Updating the video when the product changes means re-recording one part, not re-commissioning the whole thing.
Explaino pricing at a glance
Explaino's Free plan includes 1 seat and 10 minutes of video export a month at up to 1080p. Pro is ₹4,999 a month with 4 seats, 8 hours of export, watermark-free exports and up to 2K. Growth is ₹9,999 a month with 10 seats, 20 hours of export and up to 4K. Enterprise is custom. Check the pricing page for current details.