Which explainer format should you choose?
Animated explainers are the classic agency product and work well for concepts that can't be shown on screen. They are also the most expensive and the hardest to update when your product changes.
Screen-recorded explainers show the real product, so they build trust and are cheap to keep current. When the UI changes, you re-record one section instead of re-animating the video. For SaaS, internal tools and onboarding, this is usually the better choice.
Script template you can copy
Use this four-part structure and keep each part to two or three sentences.
- Problem: 'Every week your team answers the same how-do-I questions.'
- Solution: 'Explaino turns one screen recording into a polished how-to video and article.'
- How it works: three short steps the viewer can picture.
- Call to action: one clear next step, such as 'Start free'.
What it costs
Agency explainer videos are usually priced per finished minute, and quotes vary widely with animation style, script work and revisions. Doing it yourself with an AI video tool costs a monthly subscription and an hour or two of your time. See our guide to explainer video pricing for a full breakdown of the options.